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They are a widely-respected club with a proud tradition, one which is central to the identity of its local community in San Sebastian and whose golden era dates back to a brief spell of dominance during the 1980s.
To all intents and purposes, Real Sociedad are a Spanish equivalent of Everton, the club which Moyes transformed and dominated for over a decade prior to his move to United.
It was the Everton Moyes which persuaded Ferguson and the Glazer family to hand him the job at Old Trafford, but as soon as the Scot walked through the door at United, he changed and became a man wracked by self-doubt, one whose decision-making only exacerbated his problems.
When Rio Ferdinand revealed in his recent autobiography that Moyes had banned the United squad from enjoying their tradition of low-fat chips on the night before a game, the former England defender failed to mention that the new manager had also taken fish fingers off the menu in the canteen at Carrington.
Moyes, apparently, did not believe Manchester United players should be eating kids’ food, so the menu was changed.
Moyes was making decisions for the right reasons – professionalism, preparation – but change for the sake of the change generally comes across as an effort to stamp authority rather than allow it to develop naturally.
At Sociedad, the Spanish newspaper Marca this week revealed that Moyes has already made notable changes, by imposing double sessions for his squad and extending the number of behind-closed-doors training sessions at the club.
It is unclear whether pintxo are still on the menu at the training ground, but Moyes is clearly determined to make a firm first impression and the players, just as they did at United last year, are speaking of embracing the new, more demanding training regime and talking of the new manager asking for more in every department.
“At the moment they are harder sessions and there is a lot of focus, intensity, getting stuck in and pressurising opponents,” said La Real midfielder Markel Bergara. “They’ve been short, but intense, and we’re enjoying them.
“I get the feeling the new coach is looking forward to the challenge and has come in with very clear ideas.”
As Moyes discovered at United, however, results are the only barometer of progress and acceptance and he will hope for a more sustained bounce in Spain than he enjoyed at Old Trafford, when an impressive opening day victory at Swansea proved a false dawn.
Moyes will at least benefit from inheriting a dressing room of players who will not measure the new man against an iconic figure such as Ferguson.
In many respects, Moyes was handed an impossible task in terms of filling Ferguson’s shoes, but while Louis van Gaal ruthlessly offloaded 14 players within weeks of taking charge this summer, Moyes failed to make his mark by displaying similar decisiveness on his arrival.
Had he acted more quickly, used the knowledge of United’s players he had built up over 11 years at Everton and moved on the likes of Rio Ferdinand or Nemanja Vidic quickly, the authority he failed to earn at the club may have come quickly.
Similarly, the blame game that has Moyes and executive vice-chairman Ed Woodward as its two central characters may have developed differently had the manager been more forceful and demanding in order to avoid the disaster of the summer 2013 transfer window, which compromised Moyes from the start.
The Everton Moyes would have ensured that chairman Bill Kenwright delivered on his demands, but the United Moyes was too deferential to his new employers and surroundings and he ultimately paid the price.
In Spain, the Scot must show that he has learned the lessons of his time at United and the mistakes he made.
At his first press conference in San Sebastian, Moyes insisted he would not change the methods that had served him well and that suggests he will return to the blueprint he followed at Everton rather than United.
At Old Trafford, he allowed himself to change, but in the wrong way.
He was too heavy-handed in some areas, too indecisive on others.
In Spain, he has to be the real Moyes to succeed at Real Sociedad.
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